Jan 18 - Marketing Department Meeting - 3 hrs
Jan 19 - Went through the Visions material in Kitchen - 1hr
Jan 20 - Researched Film Festival Archives - 2 hrs
Jan 21 - Researched Film Festival Archives - 1 hr
- Marketing Department Meeting - 2 hrs
Jan 22 - Researched Film Festival Archives - 3 hr
Research for Marketing:
This week I continued researching film festival archives. I found 9 different festivals originally, but then decreased it to 5 because some of the content was repetitive. I decided to pick particular film festival archives because they each demonstrated something unique about their archives. One site, Sundance was particularly disappointing, I decided to keep it in because it would serve a good example of what we should not try to do with festival information. The reason why I didn't like how they demonstrate their information was because it was very difficult to access. There also was a lot of hoops you have to jump to in order to access their database system. In order to access the database you have to go to UCLA's website. Regardless with the other 4 archives I was able to better understand what information is needed for an archive. Hopefully my presentation will go well.
Reflections:
What I learned about myself this week is that I actually like researching the differences between things. I thought looking at websites and trying to look at differences was going to be dreadful, but I began to notice which archives would be better based on the website accessibility. A concluded that a good online archive has two basic attributes, it must be easily accessible and interactive. There was many sites that were easy to access but offered little to interact with and the experience was minimal. The Cannes Film Festival was perhaps the best example, it was both easy to access, the archive button was easy to find, and the tabs within the archive made the usage very interactive. Sites like Sundance disappointed because you have to go to several websites in order to search film text, it felt like a scavenger hunt on the internet.
Saturday, January 23, 2016
Week 1 Jan 11 - Jan 17
Jan 13 - Researched Film Festival Archives - 2 hrs
Jan 15 - Researched Film Festival Archives - 1 hr
Jan 16 - Marketing Department Meeting - 1.5 hrs
- Researched Film Festival Archives - 2 hrs
Jan 15 - Researched Film Festival Archives - 1 hr
Jan 16 - Marketing Department Meeting - 1.5 hrs
- Researched Film Festival Archives - 2 hrs
Dirty Dozen: Preservation and Display Case
1. What is the project supposed to achieve?
Organization of the Kitchen and display Visions Film Festival and Conference historical documents in a Display Case on UNCW campus.
2. Who is the customer? Visions Film Festival & Conference and the Film Studies Department: which includes FST Staff and students who may enjoy the display case.
3. What are the deliverables of the project? What will be literally displayed will be what is delivered. This will include the display of programs, showing the progression of the festival design and themes, also displaying the different shirt designs. Figuratively the display case will help create more awareness on campus about Visions Film Festival & Conference.
4. What is the budget? Right now there is no marketing budget. As of late, I have been just made aware that there is a display case available to us. The rest will be sweat equity in the amount of time that will be taken in order to organize the many artifacts in the kitchen.
5. How long will it take? I would like to complete the organization of materials in the kitchen by the end of February, depending how soon the Display Case is available, I would like to begin displaying materials as soon as possible.
6. What specific skills are needed? Definitely organizational skills: will need to organize material in the kitchen, take inventory of what is there, and find a way to keep the materials organized. Creativity will also be needed, because I will have to display materials in a way that will draw attention while also creating awareness about Visions Film Festival and Conference.
7. What special resources are needed? Vision Staff input on displayable material, and the assistance and permission from the faculty to display the material. But from my understanding they are more than willing to support the installment of a display case for Visions Film Festival and Conference.
8. Who is working the project? What is each person's job? At the moment, it is just me, but once the materials are ready to be displayed I will likely work close with the Marketing Department and the Art Department in creating installations.
9. What is the schedule?
Feb 9 - Display Case Presentation
Feb 16 - Present Budget proposal for display cases
Feb 20 - Meet with Art Department and see what can realistically be done.
Mar 19 - Create Inventory of kitchen items
-------not sure when I get access to budget funds, so this month will be preparing the room, organizing, and trying to make as much room as possible, meeting with Dave Monahan and see about the--------
April 15 - First Installation to be displayed by the date of the festival.
10. What are the risks? (Small vs. large impact, likely vs. unlikely)
Large impact, likely: Not all Visions Film Festival & Conference materials are in the kitchen
Large impact, somewhat likely: Some material are located in a different area, possibly a different room. Large impact, unlikely: Materials are destroyed or trashed before I retrieve them.
Small impact, likely: May be a few items that are damaged, but there is still enough to preserve and display.
Small impact, unlikely: Run behind schedule, but I have given myself the most time after speaking with the Art department so even if it takes a while to get materials there is still enough time to create the installation.
11. How will you communicate with your team? I am pretty much working on the display myself, but I do have to keep in contact with the Marketing Department, and I do so at our weekly meeting. As far as the Art Department, we are also supposed to meet every other week. Other than that, we all keep contact through facebook on the Visions group or I can contact individual members through text.
12. How will you determine if the project is successful? I personally will only find this project successful if we are able to attract the attention of FST students who observe the display case. This would serve as a tool of awareness about Visions Film Festival & Conference on campus, and if we are able to make more students aware, I will see it as a success.
2. Who is the customer? Visions Film Festival & Conference and the Film Studies Department: which includes FST Staff and students who may enjoy the display case.
3. What are the deliverables of the project? What will be literally displayed will be what is delivered. This will include the display of programs, showing the progression of the festival design and themes, also displaying the different shirt designs. Figuratively the display case will help create more awareness on campus about Visions Film Festival & Conference.
4. What is the budget? Right now there is no marketing budget. As of late, I have been just made aware that there is a display case available to us. The rest will be sweat equity in the amount of time that will be taken in order to organize the many artifacts in the kitchen.
5. How long will it take? I would like to complete the organization of materials in the kitchen by the end of February, depending how soon the Display Case is available, I would like to begin displaying materials as soon as possible.
6. What specific skills are needed? Definitely organizational skills: will need to organize material in the kitchen, take inventory of what is there, and find a way to keep the materials organized. Creativity will also be needed, because I will have to display materials in a way that will draw attention while also creating awareness about Visions Film Festival and Conference.
7. What special resources are needed? Vision Staff input on displayable material, and the assistance and permission from the faculty to display the material. But from my understanding they are more than willing to support the installment of a display case for Visions Film Festival and Conference.
8. Who is working the project? What is each person's job? At the moment, it is just me, but once the materials are ready to be displayed I will likely work close with the Marketing Department and the Art Department in creating installations.
9. What is the schedule?
Feb 9 - Display Case Presentation
Feb 16 - Present Budget proposal for display cases
Feb 20 - Meet with Art Department and see what can realistically be done.
Mar 19 - Create Inventory of kitchen items
-------not sure when I get access to budget funds, so this month will be preparing the room, organizing, and trying to make as much room as possible, meeting with Dave Monahan and see about the--------
April 15 - First Installation to be displayed by the date of the festival.
10. What are the risks? (Small vs. large impact, likely vs. unlikely)
Large impact, likely: Not all Visions Film Festival & Conference materials are in the kitchen
Large impact, somewhat likely: Some material are located in a different area, possibly a different room. Large impact, unlikely: Materials are destroyed or trashed before I retrieve them.
Small impact, likely: May be a few items that are damaged, but there is still enough to preserve and display.
Small impact, unlikely: Run behind schedule, but I have given myself the most time after speaking with the Art department so even if it takes a while to get materials there is still enough time to create the installation.
11. How will you communicate with your team? I am pretty much working on the display myself, but I do have to keep in contact with the Marketing Department, and I do so at our weekly meeting. As far as the Art Department, we are also supposed to meet every other week. Other than that, we all keep contact through facebook on the Visions group or I can contact individual members through text.
12. How will you determine if the project is successful? I personally will only find this project successful if we are able to attract the attention of FST students who observe the display case. This would serve as a tool of awareness about Visions Film Festival & Conference on campus, and if we are able to make more students aware, I will see it as a success.
Monday, January 18, 2016
Marketing Department and Job Description
This week I had a few meetings
Saturday 1/16/2016 I met with Zoe and Jack from 10:30am to 12:00pm in order to figure out what My job tasks are, as well as picking up the hard drives from Shannon's office.
Monday 1/18/2016 The marketing team will meet again from 12:00pm to 3:00pm in order to discuss what we are all individually working on.
Research Conducted for this week
What I have mainly researched is different film festival archives, I found five that I like certain parts too and will begin working on a presentation with my findings. I will look through the hard drives I was given this next week in order to see what information is on there and how I could better organize the online database.
Marketing Department and Job Description
The Marketing Department collaborates with many other departments within Visions. Perhaps the department marketing works closest with, is the Art Department. This is because the Art department creates the content which the marketing department is then responsible for distributing. The Marketing Department relies on the deadlines set by the Programming Department in order to ensure that as many people are aware of upcoming events. When events are thrown to raise funds for Visions, the Marketing Department must work with the Development Department to ensure that these events are advertised. Essentially the Marketing Department is the bridge between the general public and the content that is created.
The goal of the Marketing Department is to broaden the awareness of Visions. The audiences that are targeted are very diverse, this is demonstrated by the different avenues taken in order to get their attention. One group is the undergraduate filmmaker or scholar who can be attained through film and/or paper submissions. Another group who is targeted are sponsors, these include businesses and other departments at the university. By knowing our audience, we are better suited to appeal to their needs which will then allow us to find the appropriate and effective method of marketing the festival to them. Some effective tools that work to our advantage are the the use of imagery which is more appealing than simple text. This does not suggest that "written words" are non essential, but the quite the opposite. Language should always be checked for grammatical errors.
Weekly tasks:
Because my job did not exist at the beginning of the semester, I sat down with Zoe and helped determined which type of tasks I will be in charge of. We decided that as an Archivist I will be responsible of attaining and preserving historical documents that pertain to Visions Film Festival and Conference, as well as creating a system by the end of the semester by which future Archivist will follow in order to preserve future documents and files. I look forward to creating a system which future generations will follow and update in order to preserve files, and dare I say, artifacts about Visions Film Festival and Conference.
Festivals of Their Own
One thing I found most interesting about this article was that experimental films, like the work of Maya Deren were exposed at early film festivals. But by the 70's these experimental films were too unmarketable and weren't being selected for these festivals. Sundance Film Festival eventually stopped to cater to low budget films and became an extension of Hollywood; this explosion led to imitation from neighboring festivals like Slamdance which catered to films that could not get into Sundance. As festivals become bigger, they begin to select films more exclusively and create an environment in which other smaller venues can attain the rejected films.
Another thing I found very interesting was the interview section with Josh Koury. When asked about determining which festivals to submit to, he responded realistically by stating that it is impossible to submit to every festival. Not only that, you will not get accepted at every festival, instead you have to submit to festivals that may be interested in your type of film. Sometimes smaller festivals are better for this, because the niche audience they already cater to, are the crowd you may want to see your film. Another thing Koury mentioned was the atmosphere, even at smaller festivals some of the best parts are getting to connect with other filmmakers who have the same interest. By creating a venue of a certain taste, a crowd of people with similar styles will meet and can network, Koury found this to be one of the best reasons to go t o festivals. This is going to be my first Visions Film Festival and Conference class and I am excited to see how the incoming filmmakers react to the mixers and how excited we can make them.
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