Week 2 Jan 18 - Jan 24

Jan 18 - Marketing Department Meeting - 3 hrs
Jan 19 - Went through the Visions material in Kitchen - 1hr
Jan 20 - Researched Film Festival Archives - 2 hrs
Jan 21 - Researched Film Festival Archives - 1 hr
           - Marketing Department Meeting - 2 hrs
Jan 22 - Researched Film Festival Archives - 3 hr

Research for Marketing:
This week I continued researching film festival archives. I found 9 different festivals originally, but then decreased it to 5 because some of the content was repetitive. I  decided to pick particular film festival archives because they each demonstrated something unique about their archives. One site, Sundance was particularly disappointing, I decided to keep it in because it would serve a good example of what we should not try to do with festival information. The reason why I didn't like how they demonstrate their information was because it was very difficult to access. There also was a lot of hoops you have to jump to in order to access their database system. In order to access the database you have to go to UCLA's website. Regardless with the other 4 archives I was able to better understand what information is needed for an archive. Hopefully my presentation will go well.

Reflections:
What I learned about myself this week is that I actually like researching the differences between things. I thought  looking at websites and trying to look at differences was going to be dreadful, but I began to notice which archives would be better based on the website accessibility. A concluded that a good online archive has two basic attributes, it must be easily accessible and interactive. There was many sites that were easy to access but offered little to interact with and the experience was minimal. The Cannes Film Festival was perhaps the best example, it was both easy to access, the archive button was easy to find, and the tabs within the archive made the usage very interactive. Sites like Sundance disappointed because you have to go to several websites in order to search film text, it felt like a scavenger hunt on the internet.